Portfolio · 2026 edition

Shezad
Ali Khan.

Digital marketing consultant, SEO expert and government-certified trainer. Mumbai.

12+ years 88 client projects 1,500+ students trained 5.0 on Google

shezadalikhan.com shezadalikhan@gmail.com +91 8082279822

01 / Who you are hiring

Consultant. Trainer.
Mentor.

Based in: Mumbai, India
Primary role: Lead Trainer · IIDE
Practitioner role: CMO · Technoserve Software Solutions
Govt. accreditation: Certified Trainer — Skill India / NSDC (NSQF Level 6)
Experience: 12+ years · 7 of them teaching
Students mentored: 1,500+ across 38 cohorts

I lead the digital marketing programme at IIDE — The Digital School, guest lecture across Hinduja, Thakur and Pillai, and consult founders before they are ready for a full-time CMO. I keep one foot in practice as CMO at Technoserve — what I teach on Monday is what I ship on Tuesday.

02 / By the numbers

Twelve years, distilled.

12+
Years in marketing: 1,500+
Students mentored: 38
Cohorts delivered: 88
Client projects: 50+
Brands grown: 5.0
Google rating

03 / Two ways to hire me

One practitioner,
two engagements.

01 Track A

Growth & build

For businesses

SEO, growth strategy, fractional CMO, and SEO-first web builds. For founders and marketing leads who need judgment, not retainer activity.

Fifty-plus brands grown
88 projects on the public ledger
Twelve years in practice

02 Track B

Training & speaking

For colleges, institutes and L&D teams

Curriculum, cohorts, visiting faculty, workshops and keynotes. Government-certified under Skill India (MESC / NSDC, NSQF Level 6).

Twelve named institutions
38 cohorts delivered
1,500+ students trained

Most consultants only consult. Most trainers only teach theory. The gap between the two is where the value lives.

Track A · Growth & build / 04

Sold as judgment,
not activity.

01

Growth diagnosis

Two-week audit of your marketing function. Channel health, funnel leaks, attribution gaps, content debt. Output is a prioritised punch list with revenue estimates, not a hundred-page PDF.

02

Strategy & roadmap

Annual marketing plan against a P&L target. Channel mix, content investment, hiring plan, measurement stack. Built with the founder, not handed down to the founder.

03

Fractional CMO

Two days a week embedded as your interim marketing leader. Hiring, agency management, weekly leadership reviews, quarterly board reporting.

04

Technical SEO & schema

Crawl, render, Core Web Vitals, structured data. Schema is how brands survive the AI Overviews era — most Mumbai sites I audit are missing it entirely.

05

SEO-first builds

Astro, WordPress, Shopify. Schema and Core Web Vitals as constraints, not afterthoughts. This site is the reference build.

06

Migration & recovery

Replatforms, redirect maps, post-launch monitoring, and traffic-loss diagnosis when a previous migration broke rankings.

05 / Selected work

Six engagements, in detail.

Six of 88 projects on the public ledger — chosen because the scope, not the logo, is the point.

iCharms

Case 01
Delipack

Case 02
Cotton Stays

Case 03
Pearl Fertility

Case 04
Z Cube Design

Case 05
Technoserve

Case 06

A note on numbers

Client performance data stays with the client. What follows is scope, role and duration — every one of them verifiable by visiting the live site.

Case 01 / SaaS · Charity platform

iCharms

Role: Product lead · Charity technology
Period: 2023 — Present
Live: icharms.app

iCharms is the flagship charity-management SaaS — a Laravel/Livewire platform with inbound-call screen-pop (Telnyx voice), donor import and de-duplication, PAF address lookup, a Kanban programme-management module and a full reporting suite. Trusted by UK charitable organisations.

Custom SaaS
Donor CRM
PAF & Gift Aid
Telephony
Reporting

Three years in, still shipping — the platform is in active development.

Case 02 / Trade · Import & Logistics

Delipack Express / Ventures

Role: Full-stack build partner
Period: 2024 — 2025
Live: delipackexpress.co.in

End-to-end build for Delipack Ventures: a website plus a custom Laravel logistics application (LogiBuddy) and bespoke import landed-cost workbooks for machinery cleared through Nhava Sheva.

Website
Custom web app
Automation
Hosting & migration

A website, a custom logistics application, and the landed-cost workbooks behind it — one account, three disciplines.

Delipack Express / Ventures — website screenshot

Case 03 / Hospitality · Resort

Cotton Stays

Role: Full-stack growth partner
Period: 2024 — Present
Live: cottonstays.com

Full-stack growth partner for a Bhandardara resort brand — the website, SEO, organic social and paid media run under one roof, with a single team accountable for the whole journey.

Website
SEO
Social
Paid media
Brand

Site, search, social and paid under one roof — a single team accountable for the whole journey.

Case 04 / Healthcare · Clinic

Pearl Fertility & IVF

Role: Website & growth lead
Period: 2024
Live: pearlfertilityandivf.com

Website, lead-generation funnels and ongoing digital marketing for Pearl Fertility & IVF — built to turn clinic search traffic into booked enquiries.

Website
Lead generation
Digital marketing

Built to turn clinic search traffic into booked enquiries.

Pearl Fertility & IVF — website screenshot

Case 05 / Interiors · Design

Z Cube Design

Role: Digital growth partner
Period: 2024
Live: zcubedesign.com

Full digital-growth engagement for Z Cube Design: brand strategy, a three-month growth roadmap and managed paid campaigns, alongside the website build.

Website
Brand strategy
Growth roadmap
Paid ads
SEO

Brand strategy, a three-month growth roadmap, managed paid — and the build underneath.

Case 06 / B2B SaaS · Agency

Technoserve Software Solutions

Role: Chief Marketing Officer
Period: 2021 — Present
Live: technoservesolutions.com

As fractional CMO, built the inbound and outbound growth engine — content, demand generation and the hiring and training behind the marketing function.

Fractional CMO
Inbound + outbound
Content engine
Hiring & training

The longest-running engagement on this list, and the testing ground for everything I teach.

Technoserve Software Solutions — website screenshot

11 / The archive

Eighty-eight projects,
publicly listed.

88
Projects: 14
Industries: 23
With digital marketing: 10
B2B engagements

Full archive — shezadalikhan.com/work/

Every engagement on the public ledger. Each domain was live-status audited before publishing — presentable sites link out with a fresh screenshot; parked and dead domains are listed without links, so nobody is sent somewhere broken.

Track B · Training / 12

Colleges, institutes,
and L&D teams.

01

Colleges & universities

Placement cells, HoDs and management hiring visiting faculty for digital marketing. Semester modules and guest lectures delivered at IIDE, Hinduja, Thakur, Pillai and Wilson — industry briefs, mock interviews and placement-ready portfolios, not slide decks.

02

Training institutes

A certified trainer to deliver your digital marketing batches under your brand. You run admissions and operations; I run curriculum, delivery and assessment — weekday or weekend, on-site across Mumbai or hybrid.

03

Corporate L&D teams

L&D and HR teams upskilling in-house marketing staff. Eight-week cohorts or one-day intensives built against your team’s actual gaps, on-site in Andheri, BKC, Powai, Lower Parel — or wherever your office sits.

12 named institutions · 1,500+ students trained · 12+ years training · 5.0 trainer rating

13 / Curriculum

Six modules. Twenty-five days.

01 3 days

Foundations

Marketing fundamentals, funnels, the four-channel mix, brand vs performance, measurement primer.

02 5 days

Search & SEO

Technical SEO, on-page, content clusters, the AI Overviews era, link building, local SEO for Mumbai businesses.

03 5 days

Paid media

Google Ads search and shopping, Meta Ads, LinkedIn Ads, attribution, creative briefs, budget pacing.

04 3 days

Content & social

Editorial calendars, Instagram Reels, YouTube long-form, LinkedIn for B2B, a repurposing playbook.

05 4 days

Analytics & AI

GA4, GTM, Looker, AI in research and copy, prompt frameworks, automation with Make and n8n.

06 5 days

Capstone briefs

Real briefs from Mumbai brands graded against agency-grade rubrics. A portfolio outcome, not a certificate.

Mapped to your level, duration and placement goals

The syllabus document goes to your academic committee for sign-off before kickoff.

14 / Formats

Four ways to run it.

01

Guest / visiting faculty

Semester or term modules as guest faculty. Fixed weekly slots, graded briefs, internship funnelling and placement support through my network.

02

Batch delivery

A full digital marketing batch delivered at your institute, under your brand. You handle admissions and ops; I handle curriculum, delivery and assessment.

03

Corporate cohort

Eight-week upskilling for your in-house team. On-site at your Mumbai office or hybrid, curriculum mapped to your team’s gaps.

04

Workshop / masterclass

One- or two-day intensive on a single topic — SEO, Google Ads, Meta Ads, AI marketing, analytics. Built for offsites, faculty development, or hiring spikes.

Twelve to twenty seats per cohort · On-site across Mumbai, hybrid, or fully remote · Workshops with two weeks’ notice

15 / Accreditation

Government-certified.
Verifiable.

Qualification Pack: Digital Marketing Manager (MES/Q0706) v2.0
Framework level: NSQF Level 6
Issuing authority: Media & Entertainment Skills Council (MESC)
Recognised under: Skill India / NSDC, Govt. of India
Trainer ID: TR584949
Valid until: January 2027

A Certified Trainer under the Skill India initiative — accredited by MESC/NSDC to train and assess professionals against the national Digital Marketing Manager qualification. Most trainers hold a private course badge. This is a national framework credential with a trainer ID you can check.

Skill India certified trainer certificate — Skill India / NSDC · MESC — issued Jan 2025

16 / In the room · 2019 — 2024

Lectures, workshops, classrooms.

Guest lecture, full house · 2024
Hinduja College · 2024
Thakur College of Science & Commerce
Hands-on lab, live accounts · 2019
Whiteboard session, email marketing · 2019
Pace Career Academy

17 / Outcomes

One thousand five hundred
careers, redirected.

1,500+
Students mentored: 38
Cohorts delivered: 92%
Placement rate: 12
Named institutions

IIDE
Hinduja College
Thakur College
Pillai College
Pace Career Academy
Digital Trainee
St. Xavier’s
NMIMS
Jai Hind College
KC College
Lala Lajpatrai
HR College

Shezad is a brilliant mentor and trainer. His vast experience and knowledge helps all his students not only theoretically but also logically and practically. He makes sure that his students are properly trained, understands their needs, has immense patience and always puts in extra efforts to go out of his way to help people learn.

Anjali Noronha — Product & Soft Skills Trainer · LinkedIn recommendation, September 2020

18 / Speaking

What I talk about,
and where.

01

AI for marketers, without the hype

Keynote · Workshop

What actually works in 2026 — RAG, agentic workflows, content systems. What is theatre.
02

SEO after AI Overviews

Talk · Masterclass

Topical authority, entity SEO, and the death of the ten-blue-links mental model.
03

Personal branding for builders

Workshop

For engineers, designers and operators who need a public surface without becoming content creators.
04

Marketing math for founders

Workshop

LTV, CAC, payback period, contribution margin. For founders without a finance background.

Past engagements

2025 IIDE Pune Convocation — keynote on careers in growth
2025 Pace Career Academy — masterclass series, six sessions
2024 Thakur College of Engineering — guest faculty, marketing electives
2024 Digital Trainee Alumni Summit — fireside on AI in agencies
2023 Pillai College of Arts — workshop, SEO fundamentals
2023 Sia Art Jewellery All-Hands — fireside on the rebuild
2022 Mumbai Marketing Week — panel on attribution in the privacy era
2021 Technoserve Founders’ Forum — talk on inbound for B2B SaaS

20-min keynote · College guest lecture (60–120 min) · 90-min workshop · Corporate training (half-day to multi-session) · Bookings open three months out.

19 / How it runs

Two engagements,
one method.

Client work

01

Discovery call

Forty-five minutes. Revenue, current channels, what is broken, what good looks like. No deck. An honest read on whether we are a fit.
02

Two-week audit

Access to your data, team and vendors. A prioritised punch list with revenue estimates and a recommended engagement shape. Paid, win or lose.
03

Engagement design

Project, fractional CMO, or strategic retainer. Term, days, KPIs, exit criteria. One-page scope. No SOW theatre.
04

Weekly cadence

Weekly with the founder, bi-weekly with the team, monthly with the board if relevant. Quarterly off-ramp review.

Training

01

Discovery call

Twenty minutes to scope audience, batch size, dates, and the outcome you are accountable for. No charge, no obligation.
02

Curriculum mapping

The six-module curriculum tailored to your level, duration and placement goals — as a syllabus document your committee can sign off.
03

Delivery

On-site across Mumbai or hybrid. Live sessions, graded briefs, trackable attendance. Students build a portfolio, not notes.
04

Outcomes & report

Assessment scores, a completion report, and placement support through my network. Evidence your placement cell can show.

20 / On the record

Words from clients and students.

5.0 30 verified reviews · 100% five-star on Google

For any business in Mumbai seeking genuine online visibility, connecting with Shezad Ali Khan is the smartest move you can make. As an SEO expert in Mumbai, his skill set is genuinely unmatched.

Abdul Shaikh Verified Google review
Shezad Ali Khan is one of the finest digital marketers in Mumbai. When it comes to website SEO, he is the top SEO expert in all of Mumbai. The most skilled person in creating SEO techniques.

Digital Aris Verified Google review
He is a true expert in digital marketing, SEO and website development. His deep knowledge and hands-on experience are exceptional. What truly sets Shezad apart is his dedication, integrity and transparency.

Firdous Saeed Brand designer · LinkedIn, 2025

+ 20 more

21 / How to engage

Fixed fees. Quoted after a call.

Every engagement is a fixed fee, agreed in writing before any work starts. No hourly billing, no surprise invoices. The variables — audience size, duration, curriculum depth, format — matter more than a rate card.

01

Project

A defined piece of work with a start and an end.

Growth or technical SEO audit
Website build or migration
One- or two-day workshop

Investment

Quoted after a discovery call

02

Retainer

Monthly, for as long as it is earning its keep.

SEO leadership
Fractional CMO, two days a week
Weekly cadence with the founder

Investment

Quoted after a discovery call

03

Programme

Cohorts, semester modules and batch delivery.

Eight-week corporate cohort
Semester module as visiting faculty
Full batch delivery under your brand

Investment

Quoted after a discovery call

Workshops with two weeks’ notice · Eight-week cohorts need four to six weeks of design time · Most retainers live within four to six weeks of the first call

Where a scope is genuinely fixed, the price is published — WordPress malware cleanup starts at ₹7,000.

22 / Next step

Have a project, a team,
or a curriculum?

I consult founders before they need a full-time CMO. I train teams who want to stop outsourcing and start owning their marketing. And I build the SEO-first sites that compound while you sleep.

Email: shezadalikhan@gmail.com
WhatsApp: +91 8082279822
Calendar: cal.com/shezad/30min
LinkedIn: in/shezadalikhan

shezadalikhan.com · Available for freelance · Mumbai, India · For paid media, web builds and retained delivery at team scale, my agency is tnxn.agency.

ShezadAli Khan.

Consultant. Trainer.Mentor.

iCharms

Delipack Express / Ventures

Cotton Stays

Pearl Fertility & IVF

Z Cube Design

Technoserve Software Solutions

Government-certified.Verifiable.

Have a project, a team,or a curriculum?

Shezad
Ali Khan.

Consultant. Trainer.
Mentor.

Government-certified.
Verifiable.

Have a project, a team,
or a curriculum?