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Service / 04 · SEO Expert

SEO expert in Mumbai, for compound growth.

Technical audits, schema, topical authority, and the local SEO playbook built for the post-AIO SERP. Sold as judgment — audit, roadmap, retainer — not a retainer dressed up as activity.

Book an SEO call → How it works
A team working through an SEO project together
Technical SEO, in practice

Years on SEO

12+

Sites audited

150+

AIO inclusions

Multiple

Client rating

5.0

What I do / 02

Audit. Architect.
Lead the rebuild.

Six engagements where an independent SEO expert outperforms an agency retainer. Heavier on judgment and architecture. Lighter on report theatre.

  1. 01

    Technical SEO audit

    Two-week deep-dive across crawl, render, indexing, Core Web Vitals, hreflang, structured data, and JS rendering. Output is a prioritised fix list with effort estimates and revenue ranges. Sign off, then implement.

  2. 02

    On-page & schema

    Title hygiene, meta and Open Graph, content structure, schema markup for Person, LocalBusiness, FAQ, Article, Breadcrumb, Service. Schema is how brands survive the AI Overviews era — most Mumbai sites are missing it entirely.

  3. 03

    Topical authority builds

    Pillar-and-cluster content architecture targeting entity-based ranking. Briefs, outlines, internal link maps, and the editorial calendar. The delivery team can be yours; the architecture lives with me.

  4. 04

    Local SEO for Mumbai

    Google Business Profile build-out, NAP audit, citation cleanup, hyperlocal page architecture for Andheri / Bandra / BKC / Powai, review velocity playbook. Local pack visibility, not just blue links.

  5. 05

    Migration & recovery

    Replatform from WordPress to Shopify, Webflow to Astro, or a domain consolidation. Pre-migration audit, redirect map, post-launch monitoring, and traffic-loss diagnosis if a previous migration broke rankings.

  6. 06

    SEO leadership retainer

    Monthly retained engagement: roadmap ownership, weekly review with your team, brief sign-off, quarterly progress against KPIs. Useful when SEO is owned in-house but needs senior judgment.

Who it is for / 03

Four kinds of brand.

D2C and eCommerce

Shopify and WooCommerce brands in Mumbai that have outgrown the "we did some SEO" phase and need technical foundations plus a topical authority strategy.

B2B and SaaS

B2B brands in Mumbai whose buyer journey is research-heavy. Topical authority, schema, and product-led content. Long sales cycles reward compound SEO.

Local service brands

Clinics, education, real estate, hospitality — Mumbai businesses where local pack visibility moves the needle more than national organic. Hyperlocal pages and GBP work.

Recovery engagements

Sites that lost rankings to a Helpful Content update, a botched migration, or a previous SEO contractor. Diagnostic first, recovery roadmap second.

How it works / 04

Engagement model.

  1. 01

    Discovery call

    Thirty minutes. I look at your site live, ask about traffic history, current rankings, the team, and what you have tried. No deck. Honest read on whether SEO is the right lever right now.

  2. 02

    Audit or roadmap

    Either a full two-week technical audit or a one-week strategic roadmap depending on what you need. Both deliver a prioritised punch list with revenue estimates. Quoted after the discovery call.

  3. 03

    Implementation

    Your dev team, your content team, or vendors I recommend. I sign off briefs, review tickets, and validate deploys. Six to ten hours of my time per week during active implementation.

  4. 04

    Monthly review

    Monthly KPI review against the roadmap. Quarterly strategic recalibration. Search Console as the source of truth, no agency-style vanity dashboards.

Outcomes / 05

Numbers from the last year.

Three recent engagements with the brand anonymised at the client’s request. The deltas are from Search Console and GA4, not vendor dashboards.

— D2C jewellery · Mumbai

Organic +148% in six months · two categories into local pack

Audit found missing product schema, broken hreflang, and internal link decay. Six months after implementation: 2.5× organic sessions, both target categories ranking in the Mumbai local pack for "buy + category + Mumbai" queries.

— Andheri SaaS · B2B

Four of seven priority queries cited in AI Overviews

Topical authority rebuild plus full schema layer. Within twelve weeks of publishing the new pillar pages, four target queries pulled the brand into AIO answers — three of those had previously sat on organic page two.

— Education · Mumbai HQ

Migration recovery · traffic back to 110% of pre-launch in eight weeks

Replatform from WordPress to a custom stack went live without a redirect map. Brought in mid-incident: full redirect rebuild, content equivalence audit, schema reinstatement. Traffic recovered in eight weeks and exceeded pre-migration baseline.

FAQ / 06

SEO questions, answered.

What does an SEO expert in Mumbai do that I cannot get from an agency?
+
Most Mumbai SEO agencies run on monthly retainers that incentivise activity — reports, backlinks, blogs — not outcomes. An independent SEO expert sells judgment instead: the audit, the roadmap, the brief, the sign-off. Execution can sit anywhere. The strategy stays accountable to one person, which is the only way SEO compounds.
Is SEO still worth investing in after AI Overviews?
+
More so, but the rules shifted. AI Overviews pull from a smaller set of trusted, structured sources. Schema markup, topical clusters, and entity-based content rank where individual keyword pages used to. Most Mumbai sites I audit are missing the schema layer entirely, which is the single highest-leverage fix this year. The blog post "SEO After AI Overviews" walks through the model.
Do you do link building?
+
Digital PR, broken-link reclamation, partner placements, and HARO-style citation building — yes. Cold outreach, PBNs, paid guest posts on irrelevant sites — no. Links should follow content quality and topical authority, not the other way around. The link strategy is part of the roadmap, not a separate service.
Will my rankings drop if I switch from my current SEO agency?
+
Not if the transition is staged. The first deliverable in a recovery engagement is a baseline audit of what the previous agency built so we know what to keep, what to clean up, and what to deprecate. Most "rankings dropped after switching" stories trace back to a redirect map nobody owned.
How long until I see results?
+
Technical fixes show within two to six weeks in Search Console. Local SEO and GBP work shows within four to eight weeks in the local pack. Topical authority and content compounds over three to nine months. Anyone promising organic growth in week two is selling something else.
What does it cost?
+
All engagements are scoped and quoted after the discovery call. Roadmaps, audits, retainers, and migration projects are fixed-fee — no hourly billing. The shape and duration of the engagement decide the cost, not a rate card.
Do you serve businesses outside Mumbai?
+
The retained work is mostly Mumbai-based because the weekly cadence works better in the same time zone and meets work better in person. Audit and roadmap engagements are delivered remotely across India and abroad — recent work in Bangalore, Delhi, Dubai, and London. Local SEO obviously stays Mumbai-focused.

— Next step

Share the domain. I will read it before we talk.

A 30-minute call after I have looked at your site live. I will tell you whether the right move is a roadmap, a full audit, or a retainer — or whether SEO is the wrong lever for this quarter.

Send a note → WhatsApp me

Also see · Digital marketing consultant · SEO trainer · SEO after AI Overviews