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Résumé / Curriculum Vitae

Shezad Ali Khan

CMO & Growth Strategist · Digital Marketing Expert · Lead Trainer at IIDE. 12+ years turning data-driven SEO, performance marketing and web into measurable growth — and a Govt-certified trainer teaching the next 1,500 marketers to do the same.

Available for freelance · Mumbai, India · Skill India / NSDC · NSQF L6
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Shezad Ali Khan

Govt. Certified

Skill India Trainer

MESC/NSDC · NSQF L6

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Years in digital
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Students mentored
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Brands grown
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Colleges lectured
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Cohorts delivered
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Roles held

01 / What I do

Consult. Train. Build.

01

Consulting

Fractional CMO and growth strategy for founders before they are ready for a full-time hire — positioning, SEO architecture and performance marketing.

02

Training

Lead trainer at IIDE and guest faculty across Mumbai colleges — curriculum design, live audits and placement-first teaching.

03

Building

SEO-first websites built on Astro, Next.js and WordPress — engineered to compound in search over years, not weeks.

Shezad training a digital marketing batch in Mumbai
Training in action · Mumbai

02 / Experience

Fifteen years, one trajectory.

  1. Oct 2023 — Present

    Mumbai, Maharashtra

    Digital Marketing Trainer

    IIDE — The Digital School

    • Lead trainer at the Indian Institute of Digital Education, building curriculum that bridges theory and real-world application across 38+ cohorts.
    • Guest lectures across K. P. B. Hinduja College (Charni Road), Thakur College of Science & Commerce, and Pillai College, Panvel.
    • Integrate practical exercises and live industry case studies so students leave with deployable skills, not just frameworks.

  2. Mar 2021 — Present

    Mumbai, Maharashtra

    Chief Marketing Officer

    Techno Serve Software Solutions

    • Own the overall marketing strategy for clients across SEO, social, email and web development — the testing ground for everything I teach.
    • Lead the marketing team through campaign planning, budgeting and measurement.
    • Align marketing with sales, product and service teams, and steer spend toward the highest-return channels.

  3. Nov 2019 — Apr 2021

    Mumbai

    Digital Marketing Trainer

    Digital Trainee

    • The pivot that changed my career — discovered teaching forces a depth of understanding client work alone never did.
    • Built lesson plans, ran lectures and workshops, and gave hands-on support to every learner.
    • Identified individual potential and coached learners toward career-ready outcomes.

  4. Aug 2018 — Nov 2019

    Mumbai, Maharashtra

    Digital Marketing Trainer

    Pace Career Academy

    • First formal training role — built the curriculum from scratch with whiteboard sessions, live audits and placement-first teaching.
    • Managed the full program: SEM, SEO, social, ORM, analytics, content and e-commerce advertising.
    • Ran in-office seminars and prepared comprehensive training materials.

  5. Apr 2017 — Apr 2018

    Mumbai

    Senior Marketing Executive

    Sia Art Jewellery

    • Built and ran digital strategies across paid search, SEO and PPC to grow traffic and conversions for a premium jewellery brand.
    • Led social strategy and brand campaigns, plus the website redesign for usability and conversion.
    • Owned planning and budget control for all digital efforts.

  6. Oct 2015 — Oct 2016

    Mumbai

    Online Reputation Management

    Zimmber (later acquired by Quikr)

    • ORM for one of Mumbai's fastest-growing home-services startups — startup speed, startup stakes.
    • Investigated and resolved customer complaints, surfacing feedback trends that pointed to where the service could improve.

  7. Apr 2010 — Nov 2012

    Mumbai

    Customer Sales Associate

    Casio India

    • Where every story begins — counter sales, display, customer interaction and promotional schemes.
    • Managed stock inventory and trained new colleagues on products, sales and display.

03 / Capability

What I'm fluent in.

Training & Curriculum Delivery 95%
SEO & Search Strategy 92%
Performance Marketing 88%
Web Development & Design 85%

Also in the toolkit

  • Digital Strategy
  • Online Advertising
  • Google Ads
  • Social Media Marketing
  • Email Marketing
  • Business Development
  • Growth Hacking
  • Graphic Design
  • WordPress
  • Content Marketing
  • Analytics & Reporting
  • ORM

Languages

Three, spoken daily.

  • Hindi Native / Bilingual
  • English Professional Working
  • Marathi Professional Working

Find me

A line I live by

"I'm always seeking new and creative ways to solve online challenges — whether that's scaling a business or training the person who will."

04 / Tools & platforms

The working stack.

SEO & Analytics

  • —Ahrefs
  • —SEMrush
  • —GA4
  • —Search Console
  • —BigQuery
  • —Screaming Frog
  • —Schema.org

Build & Ship

  • —Astro
  • —Next.js
  • —Tailwind CSS
  • —WordPress
  • —Cloudflare
  • —Vercel
  • —TypeScript

AI & Automation

  • —Claude (Opus, Sonnet)
  • —GPT-4o
  • —n8n
  • —Make
  • —Self-hosted RAG (pgvector)

Teaching

  • —Keynote
  • —Pitch
  • —Notion
  • —Google Classroom
  • —Assessment frameworks

05 / Where I teach

Institutions & platforms.

Primary

IIDE — The Digital School

Lead Trainer, full digital marketing program

38+ cohorts · 1,500+ students

Guest faculty

Hinduja · Thakur · Pillai

SEO, AI in marketing, careers & web fundamentals

8+ colleges across Mumbai

Previous

Pace · Digital Trainee

Where the teaching career began — curriculum from scratch

2018 — 2021

06 / Credentials

Govt-certified. Three diplomas.

Skill India Certified Trainer certificate — Digital Marketing Manager (MES/Q0706), NSQF Level 6, issued by MESC / NSDC
Skill India / NSDC · MESC Issued Jan 2025 · Valid Jan 2027

Government Accreditation

Certified Trainer — Digital Marketing Manager

Qualification Pack
Digital Marketing Manager (MES/Q0706) v2.0
Framework Level
NSQF Level 6
Issuing Authority
Media & Entertainment Skills Council (MESC)
Recognised Under
Skill India / NSDC, Govt. of India
Trainer ID
TR584949
Valid Until
Jan 2027

Diplomas

  • Diploma in Web Development

    Full-stack web development — HTML, CSS, JavaScript and end-to-end web design.

  • Diploma in Graphic Design

    Visual communication, typography, layout systems and brand identity.

  • Diploma in Digital Marketing

    SEO, paid media, analytics, content strategy and social.

Other certifications

  • Advance Web Designer Certificate

    Professional certification

  • Digital Marketing & Media Foundations

    Foundations certification

07 / Education

Where it started.

I did not specialise early — I stacked disciplines, then tied them together into a career in digital.

Download the full résumé (PDF)

  • Kamala Mehta College of Commerce & Arts

    2012 — 2013

    Bachelor's Degree · Business / Commerce

  • K.H.M.W College of Science & Commerce

    Higher Secondary Certificate · Business / Commerce

  • Versova Welfare Association High School

    2007 — 2008

    Secondary School Certificate

07 / Get in touch

Let's
make
something
good.

Shezad

Replies personally within 24 hrs

shezadalikhan@gmail.com +91 8082279822

No automation. No funnels. Read by me.