Meta ads expert in Mumbai.
Measured properly.

What do you actually do?

I fix the measurement first, then the spend. There are six pieces of work, in roughly this order. Day-to-day account management is agency work, and my team at TNXN handles that side.

• Account & structure audit

  Campaign architecture, audience overlap, learning-phase health, attribution settings, and the fragmentation that quietly starves every ad set of data. Most underperforming Mumbai accounts have a structure problem rather than a bidding problem: too many ad sets and not enough events in each.

• Tracking & Conversions API

  Pixel and CAPI running together with deduplication, server-side events, proper event parameters, and value passed on purchase. After Apple’s ATT changes, an account measuring only browser-side events is optimising on a fraction of its conversions and reporting a fraction of its return.

• Creative strategy & testing

  On Meta today, the creative does most of the targeting. Angle map, hook variations, UGC and static formats, and a testing calendar with enough volume to reach significance instead of three ads guessed at once a quarter. Winners are scaled step by step instead of doubling the budget overnight.

• Advantage+ & consolidation

  Where broad and Advantage+ campaigns genuinely beat manual targeting, and where they simply hide what is working. Consolidation plan, exclusion logic, budget distribution, and a clear read on incremental versus retargeted revenue.

• Landing page & offer work

  The ad is rarely the constraint. Message match, above-fold clarity, form length, page speed, and the offer itself decide whether paid traffic converts. I audit the page alongside the account, because doubling landing page conversion halves your CAC without touching the bid.

• Reporting you can act on

  One view combining Meta reporting, GA4, and actual booked revenue: CAC by campaign, contribution margin, and blended versus platform ROAS. You won't get a forty-slide deck about reach. If in-platform ROAS and your bank account disagree, the report should say which one is wrong.

Is this for a business like mine?

Four kinds of account.

• D2C brands stuck at a plateau

  Spending steadily but CAC has crept up and every scale attempt breaks efficiency. Usually a creative volume problem sitting on top of a measurement problem, and the order you fix them in matters.

• Lead-gen and local services

  Clinics, education, real estate, professional services in Mumbai. The metric that matters is qualified enquiries and cost per booked consultation. Cost per lead is easy to make look good, and it tells you very little.

• Founders running ads themselves

  Doing it yourself, sensibly, but unsure whether the account structure and tracking are sound. An audit plus a working session is usually all this needs, and it often costs less than one bad month of spend.

• In-house teams needing oversight

  You have a media buyer or an agency; you want senior judgment reviewing structure, creative direction and reporting honesty. I sit on your side of the table and review the work.

Where is my ad money leaking?

These are ordinary problems. All three show up in most Mumbai accounts I open, each is fixable inside a month, and none of them require raising the budget.

• Leak 1 · Measurement

  Pixel only, no Conversions API

  Since Apple’s App Tracking Transparency changes, browser-side events alone miss a meaningful share of conversions. The algorithm optimises on the partial set, and your reporting understates or misattributes the rest. Server-side events with proper deduplication is the first fix, every time.

• Leak 2 · Fragmentation

  Fourteen ad sets, none of them learning

  Budget split across overlapping audiences means no single ad set collects enough weekly conversions to exit the learning phase. You bid against yourself and pay learning-phase prices permanently. Consolidation usually lowers CAC without a rupee more spend.

• Leak 3 · The page

  Great ad, slow page, no message match

  Traffic lands on a homepage instead of a page about the thing the ad promised, over a five-second load, behind a nine-field form. Doubling page conversion halves CAC, and it costs less than any bid strategy. For lead-gen, the agency ships landing pages with Meta campaign setup as one fixed-price bundle.

How does it work?

If what you need is someone running the campaigns week to week (creative production, media buying, landing pages, reporting), that is agency work. My team at TNXN delivers it, with every service and number published on one price list.

1. 1

   Access & audit

   View access to Ads Manager, GA4 and Events Manager. Within a week: a written audit of structure, tracking integrity, creative performance and attribution setup, with findings ranked by likely impact on CAC.

2. 2

   Fix the measurement

   CAPI, deduplication, event parameters and conversion values before any spend decisions. Optimising against broken data is how accounts spend six months buying the wrong customer confidently.

3. 3

   Restructure & test

   Consolidated structure, an exclusion plan, and a creative testing calendar with defined budgets and success thresholds. Execution sits with your buyer, your agency, or my team, but the plan and the sign-off stay with me.

4. 4

   Review cadence

   Fortnightly review against CAC and contribution margin, monthly strategic recalibration. If paid is not the right lever this quarter, I will tell you that instead of billing you to find out slowly.