Skip to content

Students / 01

One thousand five hundred
careers, redirected.

Across thirty-eight cohorts since 2018. Most still text me when something at work goes sideways. That is the relationship the curriculum tries to earn.

A cohort of students with Shezad after a lecture, 2024
A cohort, after class · 2024

students mentored

1,500+

cohorts delivered

38

— In the classroom

Where the work happens.

Packed lecture hall — students with laptops during hands-on workshop

Hands-on workshop — students with live accounts

IIDE, Mumbai

Students during an interactive workshop session

Workshop session

Group photo with Hinduja College students

Hinduja College

Full classroom audience at a guest lecture

Full house — guest lecture

Group photo with Thakur College students

Thakur College of Engineering

02 / LinkedIn recommendations

In their own words.

Unedited recommendations from LinkedIn — students, clients, and colleagues.

Firdous Saeed

Sr. Brand + Graphic Designer | MSc Digital Marketing

"I have had the pleasure of working closely with Shezad Ali Khan, and I can confidently say that he is a true expert in digital marketing, SEO, and website development. His deep knowledge and hands-on experience in these areas are exceptional, and his ability to deliver high-quality results is unmatched. What truly sets Shezad apart is his dedication, integrity, and transparency."

Client

April 2025

Dr Swvati Nambiar, Ph.D.

Founder, NeuroFlow

"Shezad Sir has unique teaching skills. He knows how to connect with someone even without meeting them in person. I am amazed to witness how methodologically and generously he imparted his knowledge. He explains every small detail with such humility and patience. Never got annoyed even if I asked the same questions again and again."

Student

August 2020

Qasim Farooqi

Digital Marketing Manager at TSL

"I am honoured to write a recommendation to the one who has always supported me as the best mentor in my life. I've never had a teacher who teaches ins and outs, except for you. Before I met you, I was really concerned about my future. While I was under your patronage, I found myself more optimistic than I was before."

Student

September 2020

Anjali Noronha

Product & Soft Skills Trainer | Content Development | Leadership Programs

"Shezad is a brilliant mentor & Trainer. His vast experience and knowledge helps all his students not only theoretically but also logically & practically. He makes sure that his students are properly trained, understands their needs, has immense patience and always puts in extra efforts to go out of his way to help people learn."

Reported to Shezad directly

September 2020

Mohammad Rehan Khan

WordPress & Shopify Developer | WooCommerce & SEO Expert

"Shezad Ali Khan proved to be a great person to work with. Broadminded Digital Marketing Trainer — his exceptional workflow, skills, creativity, and knowledge of change requests made the project a dream. He is not only a reliable and forward-thinking Digital Marketing Trainer but also an inspiring team player."

Client

May 2020

Manish Gupta

MBA Marketing | Digital Marketing | Web Developer | SEO | Google Ads

"I highly recommend Shezad Ali Khan for Digital Marketing — his expertise and guidance have been invaluable in expanding my knowledge and skills. Engaging lectures, real-world insights, and a passion for the subject make them an exceptional educator."

Colleague

December 2023

Rushikesh Wadkar

Senior Art Director at Wunderman Thompson

"Shezad sir is a great mentor for me, he has great knowledge of Digital Marketing sector as well as a lot of different skills. It's been a great time as a student of him."

Student

September 2019

Vivek Nair

Business Growth Manager at MSMEx | Business Consulting & SME IPO Advisory

"Smart worker, keen learner, team player & a good conversationalist. These are some of the adjectives Shezad personified during our interaction. By nature curious & flexible, he was open to exploring different ideas and practices carried out to improve work efficiency."

Worked on the same team

April 2019

Vijay Baberwal

Digital Marketer and Digital Marketing Trainer

"He is a great Digital Marketing trainer."

Colleague

June 2020

Parth Mody

Social Media Marketing

"A very good professor for Digital Marketing with great knowledge on each and every module of Digital Marketing."

Student

May 2019

Trainer accreditation

Government-certified under Skill India

Certified by MESC/NSDC to train and assess digital marketing professionals at NSQF Level 6. This is a nationally standardised credential from the Government of India — not a private course certificate.

Trainer ID: TR584949 · Valid until Jan 2027

03 / What they learn

The curriculum, in six acts.

Every cohort covers the same six modules. The depth and speed adjust to the batch, but the fundamentals never get skipped.

See the full trainer page
Students working through a session in class
A cohort at work · Mumbai

01

Foundations

Marketing fundamentals, audience segmentation, positioning. The thinking layer that everything else builds on.

02

Search & SEO

Technical SEO, on-page, schema markup, topical authority. How search works in 2026 — including AI Overviews.

03

Paid media

Google Ads, Meta Ads, campaign structure, bidding strategy. Real budgets, real accounts, real consequences.

04

Content & social

Content strategy, editorial calendars, distribution. Platform-native thinking, not repurposing theatre.

05

Analytics & AI

GA4, BigQuery, Search Console, AI tools. Reading data, making decisions, automating what should be automated.

06

Capstone briefs

A real client brief. Students ship actual work — audits, campaigns, builds — before graduation.

04 / Faculty engagements

Where I have taught.

IIDE ·Hinduja College ·Thakur College ·Pillai College ·Pace Career Academy ·Digital Trainee ·St. Xavier's ·NMIMS ·Jai Hind College ·KC College ·Lala Lajpatrai ·HR College ·IIDE ·Hinduja College ·Thakur College ·Pillai College ·Pace Career Academy ·Digital Trainee ·St. Xavier's ·NMIMS ·Jai Hind College ·KC College ·Lala Lajpatrai ·HR College ·

05 / Common questions

Before you enrol.

These cover the most common questions from prospective students and their families.

Q.01

Who are these programs for?

Career switchers, fresh graduates, and working professionals who want to move into digital marketing. The teaching covers SEO, paid media, analytics, AI, web development, and content — the whole stack.

Q.02

How long is each cohort?

Most cohorts run 12–16 weeks. The pace depends on the batch — some are intensive (full-time), others are weekend or evening formats for working professionals.

Q.03

Is there a placement guarantee?

No honest program guarantees a job. What I guarantee: weekly feedback, mock interviews, portfolio reviews, and warm introductions to my network.

Q.04

What makes this different from other courses?

I teach what I ship. The curriculum is built from live client work, not textbooks. I am a government-certified Digital Marketing Trainer under Skill India (MESC/NSDC, NSQF Level 6) — the accreditation chain is real, not a private course badge. Students work on real briefs, not hypothetical ones. And I stay available after graduation — most alumni still text me when something at work goes sideways.

Q.05

Can I join from outside Mumbai?

Yes. Hybrid and online cohorts run regularly. Several alumni joined from Dubai, Pune, and Bengaluru on weekend calls and did just as well.

Q.06

What does "free mentorship" mean?

The mentorship program is separate from the IIDE cohorts. It is genuinely free — for Mumbai-based professionals switching into digital marketing or IT. See the mentorship page for details.

Interested in training?
Let's talk.

— On YouTube

Quick Takes

Short, practical bites on digital marketing, AI tools, and the lessons from 1,500+ students. No long intros.

Day 1 in China | Street Food After Jummah

Day 2 in China | Yiwu Stationery Market Tour for Startups & Resellers!

Day 3 in China | Cheapest Wholesale Market | New Trendy Products

Day 4 in China | Premium Gifting Products in Cheap Price | Perfect for Resellers!

Day 5 in China | Yiwu Garden Walk Turns into Live E-Commerce Masterclass

Day 6 in China | From Window Shopping to Finalizing Orders in Yiwu

Day 7 in China | Business Lessons & Factory Connections

Day 8 in China | Faith, Scarves & Smart Selling Setup

Day 9 in China | Cash Payments, Fast Dispatch & Digital Invoices

07 / Get in touch

Let's
make
something
good.

Shezad

Replies personally within 24 hrs

No automation. No funnels. Read by me.