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Shezad Ali Khan

Grow my business · Our website is slow or broken

WordPress developer in Mumbai.
No builder bloat.

Hand-built block themes, WooCommerce that survives a real catalogue, and Core Web Vitals treated as a constraint rather than an afterthought. Twelve years on the web, most of it undoing page builders.

  • 12+ years in digital marketing
  • 88+ websites shipped
  • 95+ average PageSpeed
  • 5.0 from 33 Google reviews

What do you actually do?

Six kinds of WordPress work. Builds, stores, speed, migrations and the boring maintenance that stops the cleanup call.

  • Custom theme development

    Block-based themes written by hand, with no Elementor, no Divi, and no 400KB of page-builder CSS shipped to a phone on a Mumbai 4G connection. Editors get real blocks and patterns; you get markup you can still audit in three years.

  • WooCommerce builds

    Product architecture, variable products, Razorpay and UPI checkout, GST-compliant invoicing, shipping logic, and Product plus Offer schema so the store is legible to Google and to AI assistants. Built for catalogues that keep growing.

  • Speed & Core Web Vitals

    Query profiling, plugin audit, object and page caching, image pipeline, critical CSS, and font strategy. Most slow WordPress sites are slow for three identifiable reasons, and I find them before recommending a rebuild nobody needs.

  • Headless WordPress

    WordPress as the editorial back end with a static Astro front end in front of it, over REST or WPGraphQL. Your team keeps the admin they know; visitors get pre-rendered HTML. Sensible when the content team is large and the traffic is larger.

  • Migration & rescue

    Host to host, HTTP to HTTPS, domain consolidation, page builder to blocks, or WordPress to Astro. Pre-migration crawl, redirect map, content equivalence audit, post-launch Search Console monitoring. Most rebuilds lose their rankings at this step.

  • Hardening & maintenance

    Least-privilege users, 2FA, file-edit lockdown, WAF rules, offsite backups, staging-first updates, and a patch cadence somebody actually owns. It always costs less than the cleanup you need after skipping it.

Is this for a business like mine?

Four kinds of brief.

  • Businesses on a page builder they have outgrown

    The site works but loads in six seconds, the theme has forty plugins holding it together, and every edit risks breaking the layout. A clean custom theme fixes more than a redesign does.

  • WooCommerce stores with real catalogues

    Indian D2C and B2B sellers past the toy-store stage, where category architecture, checkout performance, GST invoicing and product schema decide revenue far more than the homepage banner does.

  • Editorial and content teams

    Publishers, institutes, and content-heavy brands who need WordPress because the workflow is non-negotiable, but need it fast, structured and schema-complete instead of stacked with plugins.

  • Rescue and recovery

    Hacked installs, abandoned half-builds, a developer who vanished, or a migration done without a redirect map. Diagnostic first, fixed quote second, rebuild only if it is genuinely cheaper than repair.

Why won’t you build me an Elementor site?

Page builders are a good answer to a question you only ask once. Two years in, they are the reason your site cannot be made fast, cannot be migrated cleanly, and cannot be handed to another developer without a rewrite.

  • The weight

    Every builder page ships a framework the visitor never asked for

    Builder CSS and JS load on every page whether the page uses them or not. On a Mumbai 4G connection that is the difference between a site that feels instant and one that feels broken, and Core Web Vitals is measured on the second one.

  • The lock-in

    Builder markup is not portable content

    Your content lives inside proprietary shortcodes. Deactivate the plugin and the page is unreadable, which means migrating off is a manual rebuild of every page. That is the cost you avoided at the start, with interest.

  • The alternative

    Block themes give editors the same freedom at a fraction of the weight

    Native blocks, reusable patterns, and locked templates where the brand must hold. Your team edits without filing a ticket; the output is standard WordPress markup any developer can pick up. If a site is slow rather than badly built, the agency also runs fixed-price speed optimisation.

How does it work?

  1. Scope call

    Forty-five minutes. I open your site live, look at the theme, the plugin list, the hosting, and the Search Console history, then tell you whether this is a repair, a re-theme, or a rebuild. Often it is the cheapest of the three.

  2. Fixed-scope proposal

    Within five working days: phases, milestones, deliverables and a fixed fee. No hourly billing, no T&M surprise. If the scope moves mid-build, we agree the change in writing before anything is coded.

  3. Build sprints

    Two-week sprints with a staging URL from day three. Weekly review with the founder or marketing lead. You watch the build evolve instead of waiting for a reveal that lands three weeks late.

  4. Launch & handoff

    Pre-launch checklist, redirect testing, Lighthouse pass, schema validation, backup and security baseline. Two weeks of post-launch monitoring, then documentation so your team can publish without me.

WordPress questions, answered

Why hire a freelance WordPress developer in Mumbai over an agency?

Agencies sell capacity; a senior freelancer sells judgment. On a WordPress build the same person needs to hold theme architecture, editorial workflow, SEO, schema and Core Web Vitals in one head. Split that across a junior team working off a brief and you get a site that technically matches the spec and still loads in five seconds. For builds under roughly ₹15 lakh the economics also favour freelance, because you are not funding agency overhead.

Do you build with Elementor, Divi or WPBakery?

Not for new builds. Page builders trade a short-term editing convenience for permanent performance debt and lock-in: the markup is unrecoverable and the CSS payload is enormous. I build block-based themes where editors get patterns and reusable blocks that behave like a page builder without the weight. If you already run a builder site, I will maintain it honestly and tell you when migrating off it is cheaper than fighting it.

Can you make my existing WordPress site faster?

Usually, and usually without a rebuild. Most slow WordPress sites are slow for three findable reasons: unoptimised images, a plugin running expensive queries on every page load, and no caching layer worth the name. I profile before recommending anything. If the theme itself is the bottleneck, I will say so rather than sell you six months of tuning around it.

Will my WordPress site be SEO-ready?

Yes. Architecture decisions in week one set the ranking ceiling: URL structure, internal link graph, heading semantics, indexability, and the schema layer most Mumbai sites are missing entirely. Every build ships with Organization, LocalBusiness, Article, FAQPage, Breadcrumb and Product markup where applicable, plus answer-first content structure so AI assistants can quote the pages too.

My WordPress site was hacked. Can you clean it?

Yes. I read the code rather than trusting a scanner, clear the infection, and close the entry point that allowed it, with a fixed quote before any work starts. Single sites are usually clean within 24–48 hours; the detail is on my WordPress cleaning page. For a network of installs, a multisite, or managed protection with SLAs, my agency runs a dedicated WordPress malware removal service built for volume.

Do you offer ongoing maintenance?

Yes, as a monthly retainer covering staging-first core and plugin updates, offsite backups, uptime and security monitoring, performance checks, schema validation, and the small content and landing-page work that comes up between bigger projects. If you want a packaged care plan with published pricing instead of a bespoke retainer, the agency runs those from ₹3,999/month.

How long does a WordPress project take?

Custom theme build: six to eight weeks. WooCommerce store: eight to twelve weeks depending on catalogue size and integrations. Migration: three to eight weeks by URL count. Speed and hardening engagements: two to three weeks. Malware cleanup: 24–48 hours for a single site. Dates get confirmed in the written proposal, not on the call.

What does it cost?

Every project is quoted as a fixed fee against a written scope after the call. The stack, catalogue size and integration list decide the number. If your budget needs a published price before you will get on a call, my agency packages WordPress builds from ₹25,000 and small-business sites from ₹5,000, and those numbers are on the page.

“I had a fantastic experience working with Shezad Ali Khan and wholeheartedly recommend him for anyone seeking digital marketing SEO service. Shezad is a professional SEO optimizer who genuinely cares about delivering top-notch results for his clients.”
Photo of Farhan Sayyed Farhan Sayyed Google review · Edited a year ago
“As a satisfied client of Shezad Ali Khan, I would highly recommend him for anyone in need of digital marketing services, WordPress development, SEO optimization, or training. Shezad is a true professional who is dedicated to providing high-quality service to his clients.”
Photo of Nasreen Mirza Nasreen Mirza Google review · 3 years ago
“Shezad Ali Khan is straightforward and honest about the scope of his Marketing services and the effort he puts in. His ability to clearly communicate the findings and how he plans to approach solving your problem is excellent.”
Photo of cheapnbest link cheapnbest link Google review · 4 years ago
“I have had the pleasure of working closely with Shezad Ali Khan, and I can confidently say that he is a true expert in digital marketing, SEO, and website development. His deep knowledge and hands-on experience in these areas are exceptional, and his ability to deliver high-quality results is unmatched. What truly sets Shezad apart is his dedication, integrity, and transparency.”
Firdous Saeed LinkedIn · Client · Sr. Brand + Graphic Designer · MSc Digital Marketing

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