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Shezad Ali Khan

Get trained · SEO training for marketers and in-house teams

SEO trainer in Mumbai,
taught by a working SEO expert.

Specialist SEO training built around the SERP that exists today, not the one from three Helpful Content updates ago. It covers schema, topical authority and technical depth, and you finish by delivering a real audit.

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Shezad Ali Khan teaching an SEO concept to a class
  • 12+ years in digital marketing
  • 600+ SEO students trained
  • 150+ sites audited
  • NSQF 6 Skill India certified trainer

The short answer

Shezad Ali Khan is a specialist SEO trainer in Mumbai with 12+ years in digital marketing, 600+ SEO students trained, 150+ sites audited, and a Skill India certified trainer (NSQF Level 6, through MESC and NSDC). The program is six modules of pure SEO (technical, schema markup, topical authority, local SEO, links and audits), taught hands-on against real domains, in four formats: two-day workshop, six-week cohort, in-house team training and one-on-one. All fixed-fee, quoted after a discovery call.

What will I actually learn?

Six modules of SEO and nothing else. The broader trainer program covers SEO as one of six channels; here you get deeper technical work and more time on audits and schema. Module 01 turns the “SEO After AI Overviews” essay on the blog into a lesson.

  • How search works in 2026

    Indexing, the modern ranking stack, AI Overviews, Search Generative Experience, and what the SERP looks like after AIO. Day one resets the mental model before tactics start.

  • Technical SEO

    Crawl budgets, render paths, Core Web Vitals, log file analysis, internationalisation, hreflang, JS rendering, and the bug list every Mumbai eCommerce site ships with. Hands-on with real domains.

  • On-page & schema

    Title and meta hygiene, content structure, internal linking that compounds, schema.org for Person, LocalBusiness, FAQ, Article, Breadcrumb, Service. Schema is how you survive AI Overviews, so this module is half the workshop.

  • Topical authority & content

    Entity-based SEO, pillar and cluster, content briefs that pass Helpful Content updates, programmatic SEO, and the AI-content guardrails Google actually enforces.

  • Local SEO for Mumbai

    Google Business Profile optimisation, NAP consistency, local citations, review velocity, hyperlocal pages that do not get flagged as doorways. The exact playbook running on this site.

  • Links, audits & reporting

    Digital PR over outreach, broken-link reclamation, audit frameworks (Screaming Frog + Sitebulb + manual), GSC reporting that the CMO actually reads. Capstone is a full audit of a brief you bring.

Who is this for?

Four kinds of practitioner.

  • In-house marketers

    Mumbai marketers who own organic at a brand and need to defend traffic through the AI Overviews transition without hiring a full SEO agency.

  • Freelance SEOs

    Independent practitioners who want to move from on-page commodity work into senior-rate strategy and audit engagements.

  • Agency teams

    Junior and mid-level SEOs at agencies in Andheri, BKC and Lower Parel who need to ship audits and recommendations a senior would sign off without rework.

  • Founders

    Founders of D2C and B2B brands in Mumbai who do not want to outsource SEO but need the playbook to brief whoever they hire.

Which format fits me?

Pick the shape.

  • Two-day workshop

    Intensive weekend in Mumbai. Twelve to twenty seats. Bring your domain: half of day two is audits on participant sites with live recommendations.

  • Six-week cohort

    Live Tuesday and Thursday evenings, plus a Saturday studio session. Real audit submitted weekly, marked against a published rubric. The most engaged format.

  • In-house team

    Six-week customised cohort delivered at your Mumbai office. The curriculum is built around your actual tech stack, whether that is Shopify, WordPress, Webflow or custom.

  • One-on-one

    Twelve-week individual training for senior practitioners. Less curriculum, more sparring. Two 1:1 sessions a month plus weekly async review of your audits and reports.

Which tools will I use?

The same stack I use on client audits. Bring whichever paid tool your team already has; the free ones do most of the work.

  • Google Search Console

    The source of truth. Indexing, queries, Core Web Vitals and the reports you will hand to a CMO.

  • GA4

    Measuring what organic traffic actually does once it lands, and tying it back to enquiries and revenue.

  • Semrush or Ahrefs

    Keyword research, competitor gaps and backlink analysis, on whichever one your team already pays for.

  • Screaming Frog and Sitebulb

    Crawling real domains for technical audits: redirects, canonicals, render issues and internal-link decay.

  • Schema.org validators

    Writing and testing structured data for Person, LocalBusiness, FAQ, Article, Breadcrumb and Service.

  • AI tooling

    Research, content briefs and gap analysis with AI, with the guardrails that keep it from hurting rankings.

Can you train our SEO or content team?

Yes. Corporate SEO training runs on-site at your Mumbai office or hybrid, built around your actual stack rather than a generic syllabus. For broader team training across paid, content and analytics, see the corporate track on the digital marketing trainer page.

  • Six-week in-house cohort

    A customised cohort delivered at your office. Curriculum built against your stack (Shopify, WordPress, Webflow or custom) with a capstone audit on your own site.

  • Two-day team workshop

    An intensive for twelve to twenty people. Half of day two is live audits on your own domains, with recommendations your team can ship the next week.

  • Who it suits

    In-house marketing and content teams that own organic, agency SEO teams that need senior-level audits, and developers who need to understand what SEO asks of them.

  • What it changed for one agency

    A six-person BKC agency team went from three audits a quarter to nine after in-house training, and started selling audit-led engagements at twice their old retainer rate.

What did past cohorts ship?

The audit you submit at the end is what matters. Here are three from recent Mumbai cohorts, anonymised on request, with real numbers.

  • D2C jewellery brand · Mumbai

    Organic sessions +148% after six-week cohort audit

    Participant ran the capstone audit on their employer’s site. Findings: missing schema, broken hreflang, internal link decay. Quarter following implementation: 2.5× organic, two product categories into local pack for "buyer + Mumbai" queries.

  • Andheri SaaS startup

    Featured in AI Overviews for four of seven priority queries

    Workshop participant restructured the content library against the topical authority module. Within twelve weeks of publishing the new pillar pages, four target queries were citing the brand inside AIO answers. Three of those had been on page two of the organic results.

  • BKC agency · in-house cohort

    Audit pipeline tripled, senior-rate engagements doubled

    Six-person SEO team trained in-house. Pre-training: agency could ship three audits per quarter and lost two to a competitor. Post-training: nine audits per quarter, audit-led engagements at 2× the previous retainer rate.

SEO trainer questions, answered

Why hire an SEO trainer in Mumbai when free YouTube content exists?

YouTube teaches tactics. It does not teach prioritisation, internal review, or the audit posture a senior practitioner brings to a fifty-thousand-URL site. A live workshop with a Mumbai trainer compresses that judgment work into weeks, and you leave with a reviewer who can tell you whether your next decision is right.

Is SEO still worth learning after AI Overviews?

Yes, more than before. AI Overviews pull from a smaller set of trusted, structured sources, so schema markup, topical clusters and entity-based content matter more than they did three years ago. The trainer modules on schema and topical authority are built specifically around the post-AIO SERP. The recent blog post on this site walks through the model.

How long does it take to learn SEO?

Long enough to run a real audit on your own: the six-week cohort is built around that, with an audit submitted every week. The two-day workshop gives you the model and a live audit; the twelve-week one-on-one is for practitioners who already know the basics. Judgment keeps growing for years after that, which is why every format ends with a real audit rather than a quiz.

What stack and tools do you teach?

Screaming Frog and Sitebulb for technical, Ahrefs and Semrush for off-page (whichever your team already pays for), Google Search Console as the source of truth, GA4 for measurement, and Schema.org validators. AI tooling for research, briefs, and gap analysis. I don't pitch any vendor. Tools change; the way you approach an audit does not.

How is this different from the broader digital marketing training?

The digital marketing trainer program covers SEO as one of six modules across paid, content, analytics, and AI. This SEO trainer program is six modules of SEO: deeper, more technical, with more audit time. If your team only needs SEO, pick this one. If they need the whole stack, pick the broader program.

Can you audit our Mumbai eCommerce site as part of the training?

Yes. The six-week cohort and in-house formats include a capstone audit of one site per participant team. The workshop includes a thirty-minute live audit slot, which is good for diagnosis but won't replace a full engagement.

What does it cost?

Workshops, cohorts, in-house team training, and one-on-one programs are all quoted after a discovery call. Format, duration, and group size determine the fee. All engagements are fixed-price with no hourly billing.

Will I get a certificate?

Yes, but the audit you submit at the end is what hiring managers actually look at. Most cohort participants leave with a public audit on their LinkedIn or portfolio site, and that is the thing worth showing. I am also a Skill India certified trainer (NSQF Level 6, through MESC and NSDC), so the accreditation behind the certificate is real.

What students say

5.0 from 33 Google reviews →
“For any business in Mumbai seeking genuine online visibility, connecting with Shezad Ali Khan is the smartest move you can make. As an SEO expert in Mumbai, his skill set is genuinely unmatched; he cuts through the noise and focuses on strategic, sustainable growth. Having personally benefited from his training, I've watched him transform confusing algorithms into clear, actionable plans that consistently elevate websites to the top of search results.”
Photo of Abdul Shaikh Abdul Shaikh Google review · 4 months ago
“Shezad Ali Khan is one of the finest Digital Marketers in Mumbai. When it comes to website SEO, he is the top SEO expert in all of Mumbai, with no one else like him. Sir Shezad Ali Khan is the most skilled person in creating SEO techniques and the best SEO strategies. He has taught SEO strategies to many students, including myself, and has successfully ranked many high-level websites.”
Photo of Digital Aris Digital Aris Google review · 4 months ago
“Shehzad sir is an amazing trainer, his knowledge is in-depth and teaches Digital Marketing in detail and makes one understand the different types of marketing. Would highly recommend him. He's the best mentor.”
Photo of Rafat Qayum Rafat Qayum Google review · 3 years ago
“Shezad Sir has unique teaching skills. He knows how to connect with someone even without meeting them in person. I am amazed to witness how methodologically and generously he imparted his knowledge. He explains every small detail with such humility and patience.”
Dr Swvati Nambiar, Ph.D. LinkedIn · Student · Founder, NeuroFlow

Read all reviews and recommendations

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