SEO expert in Mumbai.
You work with me, not an account manager.

What do you actually do?

Six engagements where an independent SEO expert outperforms an agency retainer. Heavier on judgment and architecture, lighter on report theatre.

• Technical SEO audit

  Two-week deep-dive across crawl, render, indexing, Core Web Vitals, hreflang, structured data and JS rendering. Output is a prioritised fix list with effort estimates and revenue ranges. Sign off, then implement.

• On-page & schema

  Title hygiene, meta and Open Graph, content structure, schema for Person, LocalBusiness, FAQ, Article, Breadcrumb and Service. Schema is how brands survive the AI Overviews era, and most Mumbai sites are missing it entirely.

• Topical authority builds

  Pillar-and-cluster content architecture targeting entity-based ranking. Briefs, outlines, internal link maps and the editorial calendar. The delivery team can be yours; the architecture lives with me.

• Local SEO for Mumbai

  Google Business Profile build-out, NAP audit, citation cleanup, hyperlocal pages for Andheri, Bandra, BKC and Powai, and a review playbook. The goal is visibility in the local pack as well as the blue links.

• Migration & recovery

  Replatforming from WordPress to Shopify, Webflow to Astro, or a domain consolidation. Pre-migration audit, redirect map, post-launch monitoring, and traffic-loss diagnosis if a previous migration broke rankings.

• SEO leadership retainer

  Roadmap ownership, a weekly review with your team, brief sign-off and quarterly progress against KPIs. Useful when SEO is owned in-house but needs senior judgment.

Is this for a business like mine?

• D2C and eCommerce

  Shopify and WooCommerce brands in Mumbai that have outgrown the "we did some SEO" phase and need technical foundations plus a topical authority strategy.

• B2B and SaaS

  Brands whose buyer journey is research-heavy. Topical authority, schema and product-led content. Long sales cycles reward compound SEO.

• Local service brands

  Clinics, education, real estate and hospitality: Mumbai businesses where local pack visibility moves the needle more than national organic.

• Recovery engagements

  Sites that lost rankings to a Helpful Content update, a botched migration or a previous SEO contractor. Diagnostic first, recovery roadmap second.

How does it work?

1. 1

   Discovery call

   Thirty minutes. I look at your site live and ask about traffic history, rankings, the team and what you have tried. No deck. You get a straight answer on whether SEO is the right lever right now.

2. 2

   Audit or roadmap

   A full two-week technical audit or a one-week strategic roadmap, depending on what you need. Both deliver a prioritised punch list with revenue estimates.

3. 3

   Implementation

   Your dev team, your content team, or vendors I recommend. I sign off briefs, review tickets and validate deploys, which takes six to ten hours of my time a week during active work.

4. 4

   Monthly review

   A monthly KPI review against the roadmap and a quarterly recalibration. Search Console data is the source of truth.

Has it worked for others?

Three recent engagements, anonymised at the clients’ request. The deltas are from Search Console and GA4.

• D2C jewellery · Mumbai

  Organic +148% in six months · two categories into the local pack

  The audit found missing product schema, broken hreflang and internal link decay. Six months after implementation: 2.5× organic sessions, both target categories in the Mumbai local pack.

• Andheri SaaS · B2B

  Four of seven priority queries cited in AI Overviews

  A topical authority rebuild plus a full schema layer. Within twelve weeks of the new pillar pages, four target queries pulled the brand into AI Overview answers.

• Education · Mumbai HQ

  Migration recovery · traffic back to 110% in eight weeks

  A replatform went live without a redirect map. Full redirect rebuild, content equivalence audit and schema reinstatement brought traffic past the pre-migration baseline in eight weeks.