Digital marketing consultant in Mumbai.
Independent advice, no agency markup.

What do you actually do?

This is strategy and leadership work, covering six areas where a consultant earns the seat. Execution stays with your team or your agency, and I review, brief and lead.

• Growth diagnosis

  Two-week audit of your marketing function. Channel health, funnel leaks, attribution gaps, content debt, team capacity. You get a prioritised punch list with revenue estimates, short enough to act on.

• Strategy & roadmap

  Annual marketing plan against a P&L target. Channel mix, content investment, hiring plan, agency-or-in-house decisions, measurement stack. I build it with the founder.

• Fractional CMO

  Two days a week embedded as your interim marketing leader. Hiring, agency management, weekly leadership reviews, and quarterly board reporting. Useful before you can justify a full-time CMO.

• SEO & content strategy

  Topical authority architecture, content briefs, editorial calendar, and technical SEO direction. The delivery team can be yours or one we source; the strategy stays with me.

• Paid media direction

  Account architecture for Google and Meta, attribution model, creative testing framework, budget pacing. I review, and the in-house team or agency executes. No black-box reports.

• Team & vendor design

  Org chart for the marketing team you actually need, the brief for hiring, and the criteria for choosing your agency. Recover from a bad agency relationship, or avoid one.

Is this for a business like mine?

Four kinds of engagement.

• Founder-led D2C brands

  Mumbai D2C brands that have outgrown the first agency and need strategic direction before a full-time CMO is justifiable. Most of my engagements are with brands like these.

• Service businesses scaling

  Clinics, education brands, SaaS, and B2B services in Mumbai with proven offer-market fit and broken acquisition. Strategy plus pipeline rebuild.

• Family business modernisation

  Multi-generational businesses bringing the marketing function in-house. Often the first time someone has owned brand and performance under one roof.

• Recovery engagements

  Brands burned by an agency, a hire, or a platform launch. Diagnosis first, then a clean restart. Nobody gets blamed, and I won't pitch you an agency or an upsell.

How does it work?

1. 1

   Discovery call

   Forty-five minutes. I ask about revenue, current channels, what is broken, and what good looks like. No deck. You find out on the call whether we are a fit.

2. 2

   Two-week audit

   Two weeks of access to your data, team, and vendors. I deliver a prioritised punch list with revenue estimates and a recommended engagement shape. Audit is paid, win or lose.

3. 3

   Engagement design

   Together we decide: project, fractional CMO, or strategic retainer. Term, days, KPIs, exit criteria. One-page scope. No SOW theatre.

4. 4

   Weekly cadence

   Weekly review with the founder. Bi-weekly with the team. Monthly with the board if relevant. Slack and WhatsApp for the in-between. Quarterly off-ramp review.

Has it worked for others?

Three engagements from the last twenty-four months. Categories named, brands anonymised at the client’s request.

• D2C jewellery brand · Mumbai

  SEO and content strategy that moved organic from near-zero to a consistent acquisition channel

  Founder-led brand relying entirely on paid ads. Built a content engine, restructured the site for topical authority, and implemented schema. Organic became a meaningful share of new customer acquisition within the year.

• Education institute · Mumbai

  Marketing function professionalised from founder-run to a trained in-house team

  Training institute where all marketing was handled by the founding team ad hoc. Built the org chart, trained the new hires, replaced underperforming agency relationships, and set up a measurement stack the team now owns.

• B2B services · recovery engagement

  Rebuilt acquisition after a website migration broke rankings

  Services firm that lost most of its organic traffic after a replatform with no redirect map. Full diagnostic, redirect rebuild, content equivalence audit, and a new content strategy. Traffic recovered and the site now outperforms the pre-migration baseline.