★ Field Guide
The 2026 AI Marketing Stack
A printable 12-page field guide. The tools I actually use across retainers — what they cost, what they replace, and what to ignore.
Resources / 01
The work, unbundled.
Free for anyone willing to use it.
The templates and frameworks I run inside paid engagements. Published here because gatekeeping the basics never made anyone a better marketer.
All · 22 Strategy · 5SEO · 4Ops · 4Finance · 3Outbound · 2AI · 2Brand · 2
02 / Library
21 tools, all free.
22 resources · updated monthly
Template
SEO
Mumbai Local SEO Keyword Research Template
500+ pre-researched Mumbai keywords across 20 industries. Search volume, difficulty, intent, and local modifiers — ready to plug into your SEO strategy.
Excel · .xlsx
Read →
Checklist
Ops
Client Onboarding Checklist
A two-page printable checklist of everything to collect from a new client — logins, brand assets, goals, contacts, tool access. Never chase credentials again.
PDF · 2 pages
Read →
Template
Finance
Freelancer Invoice Template (India / GST)
A ready-to-use Excel invoice for Indian freelancers. Auto-calculates GST (CGST + SGST or IGST), tracks payments, and looks professional enough to send to corporates.
Excel · .xlsx
Read →
Calculator
Finance
Freelance Income & Expense Tracker (India)
Track income, expenses, GST input credit, and quarterly advance tax — all in one Excel sheet. ITR filing becomes copy-paste.
Excel · .xlsx
Read → Template
Strategy
Client Proposal Template for Freelancers
A ten-page proposal template that wins retainers. Cover, executive summary, scope, timeline, pricing, terms — with fill-in prompts and real examples.
PDF · 10 pages
Read →
Template
Ops
Freelance Service Agreement Template
A plain-English contract template for Indian freelancers. Scope, payment, IP, cancellation, liability — fill in the blanks, sign, start working.
PDF · 6 pages
Read → Template
Strategy
Monthly Retainer Report Template
A structured report template to send retainer clients each month. KPIs, work completed, insights, and next month's plan — keeps clients informed and retainers alive.
PDF · 4 pages
Read → Template
SEO
SEO Audit Spreadsheet
The Google Sheet I run on every new engagement. 80 checks, automated scoring, prioritized backlog.
Google Sheets · copyable
Read →
Worksheet
Outbound
Discovery Call Script & Scoring Sheet
Fifteen structured questions to ask on a sales call, plus a lead scoring sheet. Stop forgetting to ask about budget, timeline, and decision-makers.
PDF · 3 pages
Read →
Framework
AI
AI Prompt Library for Marketers
Forty-two production prompts for content briefs, ad copy, technical SEO, and competitor analysis. Tested across Claude and GPT.
Notion · live document
Read →
Template
Strategy
Social Media Content Calendar
A 30-day content planner for Instagram, LinkedIn, Twitter/X, and YouTube. Platform columns, content types, best posting times for Indian audiences.
Excel · .xlsx
Read → Template
Strategy
Freelancer Rate Card Template
A professional one-page pricing sheet for freelancers. List your services, tiers, and terms — send to prospects who ask 'what do you charge?'
PDF · 2 pages
Read → Worksheet
Brand
Positioning Canvas
Eight questions to surface your real differentiation. The same canvas I run with founders in Strategy Sprints.
PDF · printable
Read →
Template
Brand
Portfolio Case Study Template
A structured template for writing client case studies. Challenge, approach, results — with prompts that surface the details clients actually care about.
PDF · 3 pages
Read → Checklist
Ops
Client Offboarding Checklist
A one-page checklist for ending client engagements gracefully. Access handover, final invoice, feedback request, referral ask — leave every door open.
PDF · 1 page
Read → Playbook
Outbound
B2B Cold Email That Replies
A ten-page teardown of three real B2B cold email campaigns with strong reply rates. Subject lines, sequences, templates.
PDF · 10 pages
Read →
Checklist
SEO
Website Audit Checklist (Full-Stack)
120 checks across design, UX, content, SEO, speed, security, conversion, and mobile. Broader than an SEO audit — covers everything a client website needs.
Excel · .xlsx
Read → Calculator
Finance
LTV / CAC / Payback Model
A pre-filled spreadsheet with formulas, sample data, and a sensitivity table. For founders without finance backgrounds.
Google Sheets · copyable
Read → Checklist
Ops
Pre-Launch Marketing Checklist
Forty-six items across SEO, analytics, paid, content, and lifecycle. Use before any go-live.
PDF · 1 page
Read →
Guide
SEO
Schema.org for Marketers
Structured data without an engineering team. Common types, examples, validation steps.
PDF · 8 pages
Read → Template
Strategy
Quarterly Marketing Review
The deck template I use with executive teams. Sixteen slides, presenter notes, real example data.
Keynote / PPT
Read →Want one early? Reply to the newsletter and I will send a working draft.
Request a resource →03 / Fine print
A few honest notes.
No email gate
Most resource libraries demand an email for a one-page PDF. I do not. Download what you need; subscribe only if you want to.
Use commercially
Use inside client work. Modify, rebrand, white-label — fine. The only ask: do not republish as your own.
Reply with edits
If you spot a mistake or have a sharper version, email it. Versions ship monthly with credit to contributors.
07 / Get in touch
Let's
make
something
good.
