Featured Field Guide · AI
The 2026 AI Marketing Stack
A printable 12-page field guide to the tools I use across retainers: what each costs, what it replaces, and which ones to ignore.
Free resources · 22 in the library
The work, unbundled. Free to use.
The templates, spreadsheets and playbooks I use in paid engagements and in class. Published because gatekeeping the basics never made anyone a better marketer.
21 more tools, all free.
Template SEO
Mumbai Local SEO Keyword Research Template
500+ pre-researched Mumbai keywords across 20 industries, each with search volume, difficulty, intent and local modifiers, ready to plug into your SEO strategy.
Excel · .xlsx Open
Checklist Ops
Client Onboarding Checklist
A two-page printable checklist of what to collect from a new client before work starts: logins, brand assets, goals, contacts and tool access.
PDF · 2 pages Open
Template Finance
Freelancer Invoice Template (India / GST)
An Excel invoice for Indian freelancers that calculates GST (CGST + SGST or IGST) for you, tracks payments, and looks right for corporate clients.
Excel · .xlsx Open
Calculator Finance
Freelance Income & Expense Tracker (India)
One Excel sheet for income, expenses, GST input credit and quarterly advance tax, so filing your ITR is mostly copy and paste.
Excel · .xlsx Open
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Template Strategy
Client Proposal Template for Freelancers
The ten-page proposal template I use to win retainers: cover, executive summary, scope, timeline, pricing and terms, with fill-in prompts and real examples.
PDF · 10 pages Open
Template Ops
Freelance Service Agreement Template
A plain-English contract template for Indian freelancers covering scope, payment, IP, cancellation and liability. Fill in the blanks, sign, and start work.
PDF · 6 pages Open
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Template Strategy
Monthly Retainer Report Template
A monthly report template for retainer clients: KPIs, work completed, insights and next month's plan. Keeps clients informed and retainers alive.
PDF · 4 pages Open
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Template SEO
SEO Audit Spreadsheet
The Google Sheet I run on every new engagement. 80 checks, automated scoring, prioritized backlog.
Google Sheets · copyable Open
Worksheet Outbound
Discovery Call Script & Scoring Sheet
Fifteen questions to ask on a sales call, plus a lead scoring sheet, so you stop forgetting to ask about budget, timeline and who decides.
PDF · 3 pages Open
Framework AI
AI Prompt Library for Marketers
Forty-two prompts I use in production for content briefs, ad copy, technical SEO and competitor analysis, tested on both Claude and GPT.
Notion · live document Open
Template Strategy
Social Media Content Calendar
A 30-day content planner for Instagram, LinkedIn, Twitter/X, and YouTube. Platform columns, content types, best posting times for Indian audiences.
Excel · .xlsx Open
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Template Strategy
Freelancer Rate Card Template
A one-page pricing sheet for freelancers with your services, tiers and terms, ready to send when a prospect asks 'what do you charge?'
PDF · 2 pages Open
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Worksheet Brand
Positioning Canvas
Eight questions to surface your real differentiation. The same canvas I run with founders in Strategy Sprints.
PDF · printable Open
Template Brand
Portfolio Case Study Template
A template for writing client case studies in three parts (challenge, approach, results), with prompts that draw out the details clients care about.
PDF · 3 pages Open
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Checklist Ops
Client Offboarding Checklist
A one-page checklist for ending a client engagement on good terms: access handover, final invoice, feedback request and the referral ask.
PDF · 1 page Open
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Playbook Outbound
B2B Cold Email That Replies
A ten-page teardown of three real B2B cold email campaigns with strong reply rates, including the subject lines, sequences and templates.
PDF · 10 pages Open
Checklist SEO
Website Audit Checklist (Full-Stack)
120 checks across design, UX, content, SEO, speed, security, conversion and mobile. Broader than an SEO audit, it covers everything a client website needs.
Excel · .xlsx Open
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Calculator Finance
LTV / CAC / Payback Model
A pre-filled spreadsheet with formulas, sample data, and a sensitivity table. For founders without finance backgrounds.
Google Sheets · copyable Open
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Checklist Ops
Pre-Launch Marketing Checklist
Forty-six items across SEO, analytics, paid, content, and lifecycle. Use before any go-live.
PDF · 1 page Open
Guide SEO
Schema.org for Marketers
Structured data without an engineering team. Common types, examples, validation steps.
PDF · 8 pages Open
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Template Strategy
Quarterly Marketing Review
The deck template I use with executive teams. Sixteen slides, presenter notes, real example data.
Keynote / PPT Open
A few honest notes.
- 1
No email gate
Most resource libraries want your email for a one-page PDF. This one doesn't, so download what you need.
- 2
Use it commercially
Use them inside client work. Modify, rebrand and white-label them as you like. I only ask that you don't republish them as your own.
- 3
Send me your edits
Spot a mistake or have a sharper version? Email it. Good edits get folded in, with credit.
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