Template Strategy
Social Media Content Calendar
A 30-day content planner for Instagram, LinkedIn, Twitter/X, and YouTube. Platform columns, content types, best posting times for Indian audiences.
Download Excel Excel · .xlsx
What this is
A monthly content calendar spreadsheet for planning, scheduling, and tracking social media posts across Instagram, LinkedIn, Twitter/X, and YouTube. Includes content type suggestions, optimal posting times for Indian audiences, and a content pillar framework.
What is inside
Tab 1: Monthly Calendar
- 30-day grid with columns per platform
- Content type (carousel, reel, story, text post, video, poll)
- Caption/hook draft column
- Hashtag set column
- Status (planned, drafted, designed, scheduled, published)
- Performance notes
Tab 2: Content Pillars
- 5 content pillar categories with descriptions
- Recommended mix ratio (e.g., 40% educational, 20% behind-the-scenes, 20% promotional, 10% engagement, 10% trending)
- Example post ideas for each pillar
Tab 3: Best Times (India)
- Optimal posting times by platform and day of week
- Based on aggregated Indian audience data
- Morning, afternoon, and evening slots
Tab 4: Hashtag Sets
- Pre-built hashtag groups by industry
- Mix of high-volume and niche hashtags
- Ready to copy-paste per post
Tab 5: Monthly Analytics
- Track followers, reach, engagement rate, link clicks per platform
- MoM comparison
- Top performing posts log
How to use it
- Define your 5 content pillars in Tab 2
- Plan the month in Tab 1 — aim for the recommended pillar mix
- Batch create content — write captions, design creatives in batches of 5-7
- Schedule using your tool — Buffer, Later, or native scheduling
- Track performance in Tab 5 at month-end
Version history
| Version | Date | Notes |
|---|---|---|
| 2.0 | June 2026 | Added YouTube column, hashtag sets, analytics tab |
| 1.0 | January 2026 | Initial release (Instagram + LinkedIn only) |
